Our Story
We built Pensvyne because we ran into the same problem at every fast-growing European company.
When a company expands from London to Berlin to Amsterdam, pension administration becomes a multi-country spreadsheet nightmare. We saw that problem too many times and decided to fix it properly.
The Origin
Founded in 2023. Built from a real problem.
Before founding Pensvyne, Henrik Larsson spent several years running People Operations at a growing HR technology firm that served European mid-market companies. He watched client after client spend €15,000–30,000 per year on external pension administrators for work that followed a repeatable pattern — assess eligibility, calculate contributions, send statutory notices, file the annual return. Country-specific, yes. But fundamentally administrative, not advisory.
"Every growing company hit the same wall when they crossed borders. They'd have UK auto-enrolment handled, then open a German office and suddenly they needed a completely separate bAV setup with different rules, different documents, a different regulator. Then a Dutch subsidiary, same problem again. Nobody was building the thing that managed all of it together."
Pensvyne was founded in New York in 2023 to build precisely that — an administration platform that understands the specific rules for each country, handles the workflows that follow from those rules automatically, and keeps a 3-person HR team on the right side of four different regulators without requiring them to become pension specialists.
How We Work
Four principles that guide Pensvyne.
Regulatory precision over simplicity theatre
Pension compliance is complex because the underlying law is complex. We don't simplify it to the point of inaccuracy. Pensvyne gives HR teams the correct answer for each regime, even when that answer is more nuanced than a single yes/no.
Build for the HR team, not the pension specialist
The people using Pensvyne are HR generalists and people ops leads, not pension actuaries. The platform is designed so that the correct action is the obvious action — and the expert knowledge is built into the system.
Country-first data model
European pension rules can't be forced into a single generic data model. Pensvyne maintains a country-specific rule set for each supported regime, updated when legislation changes, rather than applying a universal approximation.
Transparency about scope
Pensvyne handles pension administration — eligibility, contributions, notifications, reporting. We are not pension advisors and we don't pretend to be. When a customer needs actuarial advice or legal guidance, we say so clearly and don't substitute software for professional advice.
The Team
Built by people who have managed European pension administration first-hand.
Henrik Larsson
CEO & Co-Founder
Previously Head of People Operations at an HR technology firm serving European mid-market companies, where he led pension compliance for UK, German, Dutch, and Swedish employee populations. Co-founded Pensvyne in 2023. MSc HR Management, Stockholm University.
Signe Eriksen
CTO & Co-Founder
Previously engineering lead at a Copenhagen-based HR software company, specialising in payroll and benefits data pipelines. Built the original integration layer connecting Pensvyne to Workday and Personio. MSc Computer Science, DTU.
Marta Jansen
Head of Compliance
Seven years as a pensions compliance consultant advising Dutch and German employers on occupational pension obligations. Deep expertise in WTP 2023 transition planning and German bAV BRSG implementation. LLM Pensions Law, VU Amsterdam.
Riku Mäkinen
Head of Partnerships
Formerly at a Finnish HR advisory firm, focused on TyEL compliance and Nordic employment benefits. Manages Pensvyne's relationships with HRIS vendors and pension providers across the Nordic region. MBA, Aalto University.